Marketing for Accounting Firm as a Sound Strategy

Getting new clients is considered as a lifeblood of any company. This is definitely true with accounting firms like us. It is the reason why having an effective marketing campaign is a must if anyone wants to succeed in this brutal industry. Regarding this, there are crucial Internet Marketing elements that we want to talk about today.

Web Design: Having a great website is absolutely crucial to anyone’s success in getting new clients. Most of the potential clients that find us on our site doesn’t really know us, and it is very crucial to give them great impression about our company. When online users browse your website, it is very much possible that they are also looking for your competitor’s site. And the way your site looks will be the determining factor if the visitor will choose to contact you. Here on Fortisap, our website is user-friendly, appealing to the eye, and was set up to provide all the information you need as you determine if we are the perfect accounting firm for you.

SEO: It is also vital that a website is search engine optimised. Yes, it is great to have a site that will convert potential clients, however, what is the use of that particular website if it doesn’t have that much traffic to turn into customers. One of the best ways to get traffic that is easy to convert is from search engines like Google. If you rank for keywords that are highly relevant to your products and services, you will see your pipeline full of potential leads.

Digital Marketing: There are other ways of getting traffic. Yes, SEO is just one channel in getting leads. Nowadays, social media marketing can play a huge role in growing anyone’s business. Facebook advertisement and Adwords are just some of the well-known ways of getting paid traffic that is viable to convert well.

Website design, SEO, and Digital marketing, in general, can be quite technical. If you have an IT department, you need to make sure that they are up to the challenge because Internet Marketing Specialists mostly do the field that we mentioned above. For us, the best route to take is to outsource your digital marketing to companies like Keyforge. They are our go-to outsourcers for SEO, Web design and complete Digital Marketing. It is proven to be a cost-effective way to get ROI from your marketing budget.

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Reshika Kumar

Administration Officer

With her kind, caring and approachable nature, Reshika never fails to provide a positive, welcoming experience for our clients, assisting them as they walk in our door or call our office. She understands the power of customer service and is always willing to lend a hand.

With her fun and relaxed personality, Reshika is incredibly creative, especially when it comes to finding solutions for evolving challenges, from financial matters to marketing requirements and beyond. Holding a Masters of Business Administration with a major in Marketing and significant experience in the banking industry, Reshika has a unique combination of skills which makes her a real asset to Fortis.

Reshika is motivated to reach new heights, take risks and develop her career by working alongside Bernadette, our Client Administration Manager, and having the opportunity to learn new things such as new platforms and procedures.

Reshika is passionate about fitness and does not miss an opportunity to take advantage of the gym. Despite Reshika’s relaxed personality it all goes out the door when card or board games are involved!